Online Courses Self-paced · Taught in German

Tracking technology,
clearly explained
as an online course.

You want to understand what technically happens behind your campaigns, without booking a five-day workshop first? The TRACE5 online courses explain it step by step, for marketers, not developers. All courses are currently taught in German. If your team prefers English, the live workshop is available in English.

View the first course → Workshop in English
01 What happens in the browser?

What happens in the browser between the click on your ad and the conversion, and how to check yourself which data a website really sends. Available now, in German.

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Coming soon 02 What happens on the server?

What happens on the server, which traces a visit leaves there, and why server logs and GA4 rarely show the same numbers.

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Coming soon 03 SQL for marketers

Query data yourself instead of waiting for the next export. SQL explained so you can use it in everyday marketing.

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Coming soon 04 Google Tag Manager, finally clear

Tags, triggers, variables, data layer. This course turns Google Tag Manager into a tool you can use with confidence.

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For teams

Rather learn it with
your whole team?

In the TRACE5 live workshop, your team learns all the technical foundations online marketers need in five days, hands-on, on your real systems and with your real data. In English, at your office or online.

To the live workshop →